Why Wait?

Today I got the opportunity to listen to a conference call with Seth Godin, and he spent close to hour talking about how the business world as we know it is changing. He talked about the rise of permission marketing... how 5,000 people who want to hear your message are more valuable than 5 million who don't. He threw out some things about how it isn't possible to just buy your way into customers lives (See: Gillette) anymore, instead you must earn their attention, whether by finding a niche or by making an incredible product.

A theme that ran through the end of his talk was of waiting. Waiting for school to be over. Waiting till you're not sick. Waiting till you have more time. Finding excuses to give into the resistance you feel and not do what you know you should. This is something we all feel, but like The War of Art says, the more resistance you feel, the more you know that you are heading in the right direction.

It was nothing really new if you've read any his books, but it was a nice change of pace from just reading his books/blog.


I'm going to end each post with a quick quote, just for kicks. Today's comes from Meditations:
"Nothing that can happen is unusual or unnatural, and there's no sense in complaining. Nature does not make us endure the unendurable."